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Jumat, 21 Januari 2011

An Idea Towards Creative School in Indonesia


This article is originally inspired from the student’s written assignment at Oxford Brookes International Centre for Publishing Studies (Clarke P.D. Johnson, 1990) entitled “Think Publishing Think for All”. Furthermore, this article is also dedicated to the Indonesia Teacher Congress (2008) theme “Think Globally Acts Locally”. I can say that these two statements supposed to be the icon of motivation dealing with the effort of developing and empowering the writing capacity not only for teachers but also people as a whole. In relate to this view, I would first comprehensively portray by showing that publishing as potential and the most important part of supporting the growth of creative class in Indonesia. The creative class here means those who dwell in creative writing as a subject matter at school.

As the thinking time frame, this article is outlined from firstly gives the abstract view of publishing world in Indonesia. Then, the writer keeps continuing by giving the introduction on the bases of millennium school era view. The writing hence goes with the portrait of publishing as the opportunities and the challenges of establishing and supporting the growth of various sorts of creative acts. Last but not least, in implementing this thought as the chief of boys scout in Banten this article gives a conclusion and recommendation of logically reasons why do we need to support the growth of creative industries in which creative writing being parts of in Indonesia.


All Indonesian people, especially those who schooled at elementary school in the year of 70 widely known that in that era there was a pen-war among public intellectual figures like Armien Pane, Sultan Takdir Alisyahbana and Muchtar Lubis. The publics then were suspicious looking at their hold-on after journalistic quarreling in various media printed or electronic. This fact minimally supported our assumption that truly the writing talented has existed since previous time. The question is whether those good attitudes still exist nowadays? Or as a nation building, we are just absorbing toward the previous proud with know nothing what to do next. Professor Emeritus Tan Sri Dato’ Dr Limkokwing at one moment (2009) states that “…education needs to evolve and play its role effectively. Industry suffers when it is unable to obtain the right skills to help them cope with the first paced changes that need accurate and speedy responses. It is time we revamp, reinvent and review education as it is beining conducted worldwide.” This is hopefully this article could inspire the rational reason of designing the world-class vocational creative school in Indonesia as it’s already happened in our nighbourhood country Malaysia.


In facing the challenges and opportunities of optimizing the education role as part of effort in making smart and competitive human resource, there are minimally four main factors of managing millennium school to take care of, such as: human resources, system, equipments and financial resources.

First, human resources include teachers we know today standing impromptu slowly but sure will erase. A good and successful teacher will then like a trainer or mentor who prepares learning teaching materials and design various kinds of resources for different students. Teacher will then have much time and consequently have lots of resources that help them teach easily. Class room will be occupied with smartboard that easily operated, 3-D diagrams, audio visual documentation or even web based animation and others. Here the students will copy all the materials into palmtop in order to learn at home. Consequently, class room is likely a multimedia auditorium occupied with specific computer that can be entered by students who want to download and exchange their learning material.

Second, resource system includes nowadays teaching methodology that will not be able to prepare citizens toward facing the future era. At that time there will be no more place for unity but diversity. Even though the present distance learning system is good for a learning activities and research activities, but some media and software companies are now trying to implement the education system that will replace the old one. Moreover, the future curriculum is no more focusing on mathematic and science, but provide the same priorities to technology, arts, culture, humanism, sports and language.

In the future, students will freely develop their social competencies, manage their own schedule that possibly support their growth to be truly one human being. This teaching learning system is providing the opportunity for the smart students to learn their most willingness subjects and even get their scholar before graduation. Respectively, the weak and slow learner students can study by themselves based on their own effort at home through interactive learning module without feeling shy to their friends.

Third, facilities and equipments resources tend to be similar, but class room is quite different because of radically changed from the previous models. The revolution change will start from the existing of international schools, then the privates and the public after then. Personal computer will play dominant role as it start from now on. Pupils operate computer and do some research through internet from the beginning. Here laptop and palmtop are parts of daily life in which students bring the teaching learning materials without bringing heavy printed books. This means that the development of world economy requires the switch of new generation mental attitude, as Renald Kasali says (2007) “from receiving to challenging, from adopting to producing”.

Forth, the opportunity of getting financial resource is widely open and not becoming part of mayor problem because of easily accessing to all the world through internet. At this time, the level of teaching learning materials exchange among the same schools will become so high in the form of world borderless societies. Here consequently the English language skill is unavoidable as the world class of communication, especially in digital era. The international school from other countries will be invited to Asia, especially the famous one in the strategy of developing creative thought.


From the above world education illustration, will we still effort the job without following the changes of era? Humanly speaking, as a human being one can not separated from the need to develop in form of culture economy, politic and education. The operator now start replaced by the robotic, complicated design now done through computer, and CD contain of all accumulated knowledge at all skill, flexible working hour and short term contract as well as working through telecommunication networking replace the working hour from 09.00 WIB up to 17.00 WIB as we know today. Even the economic crisis speed up the erasing process of traditional working hour, by stating no more working by order. The company will see the result and a good and valuable staff are those who give added value. It means the company is no more seeking the right person at particular job, but as Jhon Hawkin says in his book the Rise of Creative Class (2007) “those who can find his self role play approaches and online with the companies’ need”.

Referring the concept of future education, consequently the education institution should focus on producing the truly man of action (insan khamil) personality with five basic efforts. Those five basic efforts according to Mr. Bambang Sudibiyo (2009); the ministry of national education consist of: managing qolb, managing thought, managing sense, managing words and managing physic. The five efforts are integrated factors that can not be separated each within their role of producing insane khamil. Managing qalb is needed for sharpening our trusty in making a decision. Managing thought is an application of Allah’s order in which the human beings are required to continually empower their thinking capacity and be innovative in real life efforts for optimum benefit at all creatures. Managing sense is the way to strengthen our empathy in order to be more taking care of others. Managing physic means to build strong and healthy life in facing all life phenomenon at cases. Managing words is the efforts of optimally using our thought, sense and qalb as well as speech tools being applied within the frame of writing and speaking capacity.


The world of creative is dealing with the activity of soft skill in which Peter Drucker states as “the basic economic resources is no longer capital, nor natural resources, nor labor. It is and will be knowledge” (pp.36/2006). From this statement it concludes that publishing is not only assumed as creative solution of solving low people reading capacity, but it also will reduce the resistant of societies relate to the ability of controlling emotion out of fandalism conducts. In addition to the optimal role of education intellectual based institution “Publishing” as the birth place of creative people to produce manuscript is strongly approved the quality assurance of competency based education—from the practice of seeking, managing, producing and selling the manuscripts—which consequently within the steps there are economical value available there.

In order to support the publishing world as part of national creative industries, let’s see the publishing not only from the point of view the activities of producing printed or electronic products. The world of publishing dealing with the activities start from before beginning until after the end (Angus Phillip; director of Oxford Brookes International Centre for Publishing Studies, 2008). This statement is strengthened by Datus C Smith in his book A Guide to Book Publishing, with the word “…from Corpus Mysticum to Corpus Mechanicum.

To see the above root of thought from the business side, a founder of Gramedia Kompas Group, Mr. Yakob Utama, at one coffee morning (1996) the time when I was performing attachment era at Gramedia Ltd, told the key success of managing communication business is the communication itself. It means please let the one’s cognitive capacity freely run from feeling of fear because of affraidness from expressing ideas. Even though Frans Parera (head of IKAPINDO, 2006) at one meeting says “Do not manage publishing by management of feeling”. In book entitled “Mengungkap Rahasia Sukses Gramedia Make People Before Make Products, this management view is implemented through routine and regular open discussion among all level of management and staff. It is trustfully believed that everything to be done is fully understood when done after thinking throughout well planned as the business is not merely selling and getting profit.

From the above illustration of Indonesia publishing actors’ thought, it can be concluded soft skills plays dominant role in giving chain of hard skill activities known as knowledge capital (Willy.pp.37). So, it is wrong when we place the publishing world as the only setting and graphic arts as the printing only. Here factually setting, design and printing are un-separated integrated factors within the length of production process that should be followed in producing scripts as publishing raw materials.

Frankly speaking, almost all founders of national publishing industries are those who deserve in soft skill instead of hard skill. Let’s say for example, Yacob Utama (founder of Gramedia Kompas Group) with soft skill of history and language teacher. Sultan Takdir Alisyahbana (founder of Pikiran Rakyat) with soft skill man of literature, and Dalan Iskan or Surya Paloh (founders of Jawa Pos and Media Indonesia) with their soft skill of journalists. From the list of names, primarily shows that the contribution of knowledge based capital has strong potential capability in facing multi dimensional crisis comparing to other industries, then should be considered to continually support as the domain factor in increasing state income generation.

But, what is actually happened? Within the world of education the existing of national publishing actors that their works are widely known all over the world seems to be not enough arising our dignity (if not to tell PeDe or self confidence) toward the academic nuance by establishing publishing schools as found in Malaysia under the organization of University Malaya.


The publishing world is not growing significantly in Indonesia. The more developed one country the more developed the publishing industries. The world of publishing is the world which relates to the intellectual bases instead of financial and social bases. As an intellectual bases activities it tends to approach more the brain-ware capital without annoying financial and social aspects. Based on this concept, Rasulullah Muhammad SAW declared that 9 from 10 income indoor derives from business activities. But however, very small number of people choose his career in business. Of course we should realize that not all people will become businessman. It is sunnatulllah one to be businessman on the other become workers. The question is why we should choose.

As the icon of motive, from 222 billion of Indonesian citizens (2007), the number of jobless was about 11 million with the poor around 37 million people. Even from the global view, as it is published by Key Indicator 2007 in Beijing (Merdeka Thursday August 9, 2007) assumed that the poor were mostly disappeared. The research showed that since 1999-2004 in China the expenditure of 20% rich people reaches 180% monthly, whereas the poor is only 20%. On the other hand, in Indonesia from 1999 to 2002, the growth of income 20% rich people reached 34%, whereas the poor was only 10% to 15%. The wide social economy handicaps among the rich and the poor is strongly indicated by the poor of knowledge as shown from the number of books published. From the sequence list of book published China-Malaysia-Vietnam-Indonesia with each number of people 1.3 million-26 million-80 million-220 million, produce books each yearly 140.000 titles, 10.000 titles, 15.000 titles, and 10.000 titles.

Assuming that national indicator reflects the local one, the question is what to do to help Banten’s societies in numbering 9.351.470 people. With the concept of starting form our own (ibda’ binafsi) Banten Scout tries to face the world phenomenon based on the research not only as the sleeping document but moreover used as the resource of action by establishing creative school named “B’SCOUT CREATIVE SCHOOL OF ENTREPRENEURSHIP (BCSE).

Learning from the document “Banten Dalam Angka 2006, the school is expected to accelerate the positive effect toward the development of about 3.370.182 (36.04%) children, 240.742 (2.57%) old people and 5.740.546 (62.39%) people with age 15 to 64 year old. This non formal institution moreover is expected to support the rise of potential economy derive from the creative class that widely known in Gross Domestic Income 2005 came from production (49.75%), trade hotel and restaurant (17,13%), transportation and communication (8.58%) and agriculture (8.53). While from the job receptive, the contribution come from industry (23.11%), agriculture (21.14%), trade (20.84%), transportation and communication (9.50%).

In order to wisely answer all above phenomenon, the existing of BCSE is the one creative and innovative solution for the youngsters as a medium bridge to global business network. Throughout the institution, the youngsters are scouted from the step of finding and digging talent till establishing and managing business. Furthermore, the institution is the form of real contribution Banten’s Scout within the effort of realizing its vision “Menjadi Organisasi Pandu Pembelajar yang Perduli di Banten” and its strategy “Aktif Meningkatkan Potensi Diri, Progresif Menebar Manfaat Bagi Negeri”.

Finally let’s become part of unity within diversity where the scout movement organization is willing to make creative, productive and innovative young-net generation in facing next time challenging era. The rich and huge Indonesian natural resources with no good management touch is the key factor that becoming an entrepreneur is the wise and strategic choice nowadays.


Badan Statistik Daerah. 2005: Banten Dalam Angka. Pemerintah Daerah Propinsi Banten.

Howkins, John.2002: The Creative Economy. How people make money from ideas. England. Penguin Book.

Lim Kok Wing (2009): International recognition for Limkokwing’s new vision for global education. Limkokwing University of Creative Technology. Malaysia.

Majalah B’Creative. 2008: Berita Banten dalam Angka. Gerakan Kepanduan Hizbul Wathan Kwartir Wilayah Banten.

Tickoo, Makhan L., tran. 1995. Reading and Writing: Theory into Practice. Singapore:SEAMEO Regional Language Centre.

Tim Studi, Depdag. 2007: Studi Industri Kreatif. Empat belas sector Industri kreatif nasional yang akan dikembangkan. Departemen Perdagangan RI.

Wray, Alison Kate Trott, Aileen Bloomer, Shirley Reay, and chris Butler. 1990. Project in Linguistic: A practical guide to researching language. London: Arnold.

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